Today's hardware lock enterprises should not only pay attention to quality and pursue innovation, but also devote themselves to do a good job in marketing strategy, in order to remain invincible in the market. The author thinks that to do a good job in enterprise marketing, we should really rack our brains and spend some time to do personalized marketing! To understand the market demand, marketing should have its own personality and create demand with its own characteristics to attract consumers; on the other hand, it is to meet the personalized needs of customers in an all-round way, that is to say, enterprises should develop personalized, colorful and alternative products in order to break through the conventional marketing with strong impact, excavate, guide, create and meet the market demand, and meet the current people We seek innovation, difference, change of personalized consumption trend.

    enterprises must use different marketing means from their competitors, intentionally guide the market and consumer groups to develop in the direction beneficial to themselves, make the potential market become the real market, and gradually widen the distance with competitors, so as to make itself more unique, and finally achieve the goal of opening up the market, occupying the market and owning the market. It is the so-called "customer is God" to meet individual needs to the greatest extent. Everything starts from the needs of customers, establishes good relations with each customer and develops differentiated services. After knowing the needs of customers, we can meet the personalized needs of consumers to the maximum extent. In personalized marketing, consumers are completely self-centered when purchasing goods. If the existing products can not meet the needs, they can put forward specific requirements to enterprises, and enterprises can customize the ideal products of consumers. With the king's products, the market competitiveness of enterprises has been enhanced.

   in the increasingly competitive market, the one whose product can best meet the needs of customers will ultimately win the market. Hardware lock enterprises can timely understand the changes in market demand, formulate personalized marketing strategies, improve the market competitiveness of enterprises, the economic benefits of enterprises will also rise, further promote the development and expansion of enterprises! The expansion of all these functions makes it an important part of the building. At the same time, it greatly improves the market competitiveness of hardware locks. Whoever can grasp the market trend will be successful